Rafael Toda has over 30 years of experience in sales & marketing within the Aviation,
Hospitality and Tourism, Online eCommerce, Sports Marketing and Mobility industries.
In his early years, he held senior sales and marketing positions at Qantas where he worked for
Rafael has since owned a successful strategy consultancy practice for the last 22 years,
providing advisory services, strategic direction and project management for companies
including NASDAQ listed OzEmail Internet, Accor Vacations (timeshare vacation management
division), American Express, Cycling Australia (Australian governing body for cycling), Titans
(Australian National Rugby Team and Club), Telus International Philippines (international
telecommunications and call center service providers), Toleman Motorsport Management
(Australia), BMW Group Australia, V8 Supercars Australia and Go Gridless Philippines.
Today Rafael leads the business development and go-to-market strategy for USA based
company Local Motors in Australia, New Zealand and the Asia Pacific regions. Local Motors is a
technology company, makers of “Olli”, a 3D printed driverless, electric shuttle, manufactured in
their microfactories in the USA. Brought to life via a crowd-sourced co-creation community, Olli
is focused on Mobility as a Service (MaaS). Local Motors believes that environmentally designed
vehicles in a shared community ecosystem will define the future of transportation for many
Smart Cities to come.
Rafael holds directorships in private companies and organisations including:
- Australia Philippine Business Council – Director and Vice President QLD
- Go Gridless Philippines Corp. – Non-Executive Director
- BMW Farms, QLD Australia - Non-Executive Director
- Todax Consultancy Group – Managing Director