Rafael Toda

Rafael Toda has over 30 years of experience in sales & marketing within the Aviation,

Hospitality and Tourism, Online eCommerce, Sports Marketing and Mobility industries.

In his early years, he held senior sales and marketing positions at Qantas where he worked for

17 years.

Rafael has since owned a successful strategy consultancy practice for the last 22 years,

providing advisory services, strategic direction and project management for companies

including NASDAQ listed OzEmail Internet, Accor Vacations (timeshare vacation management

division), American Express, Cycling Australia (Australian governing body for cycling), Titans

(Australian National Rugby Team and Club), Telus International Philippines (international

telecommunications and call center service providers), Toleman Motorsport Management

(Australia), BMW Group Australia, V8 Supercars Australia and Go Gridless Philippines.

Today Rafael leads the business development and go-to-market strategy for USA based

company Local Motors in Australia, New Zealand and the Asia Pacific regions. Local Motors is a

technology company, makers of “Olli”, a 3D printed driverless, electric shuttle, manufactured in

their microfactories in the USA. Brought to life via a crowd-sourced co-creation community, Olli

is focused on Mobility as a Service (MaaS). Local Motors believes that environmentally designed

vehicles in a shared community ecosystem will define the future of transportation for many

Smart Cities to come.

Rafael holds directorships in private companies and organisations including:

- Australia Philippine Business Council – Director and Vice President QLD

- Go Gridless Philippines Corp. – Non-Executive Director

- BMW Farms, QLD Australia - Non-Executive Director

- Todax Consultancy Group – Managing Director

Darrenn Medhurst