Sofie Pringle


From an architectural and building design background, Sofie has a range of experience in industry, working for commercial, NFP and government commercial clients. Her experience includes the master planning and design of residential, retirement living, retail, mixed-use, education and urban development projects. Sofie was previously the Head of Community Engagement at the Gold Coast Junior Chamber of Commerce and currently is part of the Future Leader’s Committee for the Council for Tall Buildings and Urban Habitat.

Currently undertaking a Ph. D at QUT, her research focuses on the relationship between built and natural features of an environment and how this affects user and resident happiness within cities. With a focus on “urban happiness”, recently published research has included a pilot study on the self-reported happiness of people within urban environments. This research has recently been shortlisted for the 2018 Australian Urban Design Awards in the research, advocacy and leadership category. Her current research area focuses on this connection between planning, design and happiness at various scales of urban development.

Her passion is shaping cities to increase user happiness, productivity and engagement through quality planning and design outcomes. Whilst also considering factors such as urban growth management, urban strategy and social sustainability. Her interest is in promoting the value of research led design and quality urban environments that increase happiness and health.

Darrenn Medhurst